Freelance copywriter who knows the secret to advertising.
The secret is that you can’t bore people into reading or watching your advertising, but since there is so much boring advertising out there that seems to be a big secret. To break through the “me too” clutter of boring advertising, an advertising message needs to be entertaining and it needs to deliver a Unique Selling Proposition with tangible benefits. That’s the type of advertising I have been creating for over thirty years working as a copywriter for some of the world’s largest advertising agencies.
I’m also a published author. My debut novel, Mermaid Jewels, was published by Moonshine Cove Publishing and my next two novels, Satan’s Bomb and Ungrateful Humans, will be published by Solstice Publishing in 2025. The combination of both skills, copywriting and writing novels, gives me a unique ability to connect with people and to understand why most advertising turns them off.
So, call me for your next advertising project, because I know how to create advertising that will enliven the mind instead of putting it to sleep.